Hi! My friends call me Liy

I'm not your typical marketer...I think. I focus on behavioural change and public education. I look at the entire marketing ecosystem, and not just channels.

​

As CMO of an early-stage startup, and after spending 3 years in a Southeast Asian Unicorn, I understand the delicate balance of needing things done ASAP, and producing impact that doesn't hurt your business in the long term.

As such, I now offer marketing consultancy services to help my homies in the tech startup space. Click on my Services page to learn more.