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Hi! My friends call me Liy

I'm not your typical marketer...I think. I focus on behavioural change, education and impact. I look at the entire marketing ecosystem, and not just channels.

As Head of Marketing in a global organisation and having led agile teams in Asian start-ups, I understand the delicate balance of needing things done ASAP, and producing impact that doesn't hurt your business in the long term.

 

As such, I now offer marketing consultancy services to help my homies in the tech startup space. Click on my Services page to learn more.

Carouselland 2019

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I've worked with and at brands like

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Carousell

Regional Marketing Management

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Coca-Cola

Public Education & Community-Building

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OCBC

O2O Strategy & Social Media Marketing

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LG

Product Launches

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Mediacorp

Behavioural Change for Tech Adoption

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NSCS

Behavioural Change for National Security

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Ogilvy

Integrated Marketing & Behavioural Change

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CJ Entertainment & Media

Event Management & PR

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People's Association

Stakeholder Management & Crisis Comms

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Tata Communications

Thought Leadership

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YTL Hotels

Hotel Launches & PR

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H+K Strategies

Public Relations

  • LinkedIn

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